Mobile Optimization

The rise of Mobile


Your customers are ready for mobile.  Are you?

  • By 2013, more people will use their mobile phones than PCs to get online
  • There will be one mobile device for every person on earth by 2015
  • Mobile searches have grown by 4X since 2010
  • 55% of adult smartphone users use their phone for location-based recommendation services
  • Customers are using mobile to find your competition. (Source: Google “Understanding Smartphone Users,” 2011)

Users expect their mobile experience to be as good as their desktop experience.

  • 60% of users expect a mobile site to load in three seconds or less
  • 71% of users expect a mobile site to load as fast as a desktop site
  • 78% will retry a site two times or less if it does not load initially

A bad mobile experience can cost you customers.

  • 57% would not recommend a business with a bad mobile site
  • 40% have turned to a competitor’s site after a bad mobile experience
  • 23% of adults have cursed at their phone when a site doesn’t work
  • Normal websites look sloppy and are hard to use on small mobile screens

Customers are connecting with the businesses in their local area on mobile.

  • 1 in 3 mobile searches are local
  • 50% of all Bing mobile searches are local
  • 95% of smartphone users have searched for local information
  • 61% of users call a business after searching and 59% visit the location
  • 90% of these people act within 24 hours
  • 70% of all mobile searches result in action within 1 hour (Source: Mobile Marketer)

A Mobile Optimized Website has the following attributes:

  • User friendly
  • Loads fast
  • Easy to see 
  • Easy to read
  • Easy to take action
  • Easy to find your location 
  • Special offers and coupons
  • Drives targeted traffic that wants to buy
  • Online retailers – a mobile site can increase consumer engagement by 85%
  • Website visitors are 51% more likely to do business with an online retailer with a mobile site

See some of the Mobile Optimized websites we have developed