Mobile Optimization

The rise of Mobile

Your customers are ready for mobile. Are you?

By 2013, more people will use their mobile phones than PCs to get online
There will be one mobile device for every person on earth by 2015
Mobile searches have grown by 4X since 2010
55% of adult smartphone users use their phone for location-based recommendation services
Customers are using mobile to find your competition. (Source: Google “Understanding Smartphone Users,” 2011)

Users expect their mobile experience to be as good as their desktop experience.

60% of users expect a mobile site to load in three seconds or less
71% of users expect a mobile site to load as fast as a desktop site
78% will retry a site two times or less if it does not load initially

A bad mobile experience can cost you customers.

57% would not recommend a business with a bad mobile site
40% have turned to a competitor’s site after a bad mobile experience
23% of adults have cursed at their phone when a site doesn’t work
Normal websites look sloppy and are hard to use on small mobile screens

Customers are connecting with the businesses in their local area on mobile.

1 in 3 mobile searches are local
50% of all Bing mobile searches are local
95% of smartphone users have searched for local information
61% of users call a business after searching and 59% visit the location
90% of these people act within 24 hours
70% of all mobile searches result in action within 1 hour (Source: Mobile Marketer)

A Mobile Optimized Website has the following attributes:

User friendly
Loads fast
Easy to see
Easy to read
Easy to take action
Easy to find your location
Special offers and coupons
Drives targeted traffic that wants to buy
Online retailers – a mobile site can increase consumer engagement by 85%
Website visitors are 51% more likely to do business with an online retailer with a mobile site

See some of the Mobile Optimized websites we have developed