Mobile Optimization
The rise of Mobile
Your customers are ready for mobile. Are you?
- By 2013, more people will use their mobile phones than PCs to get online
- There will be one mobile device for every person on earth by 2015
- Mobile searches have grown by 4X since 2010
- 55% of adult smartphone users use their phone for location-based recommendation services
- Customers are using mobile to find your competition. (Source: Google “Understanding Smartphone Users,” 2011)
Users expect their mobile experience to be as good as their desktop experience.
- 60% of users expect a mobile site to load in three seconds or less
- 71% of users expect a mobile site to load as fast as a desktop site
- 78% will retry a site two times or less if it does not load initially
A bad mobile experience can cost you customers.
- 57% would not recommend a business with a bad mobile site
- 40% have turned to a competitor’s site after a bad mobile experience
- 23% of adults have cursed at their phone when a site doesn’t work
- Normal websites look sloppy and are hard to use on small mobile screens
Customers are connecting with the businesses in their local area on mobile.
- 1 in 3 mobile searches are local
- 50% of all Bing mobile searches are local
- 95% of smartphone users have searched for local information
- 61% of users call a business after searching and 59% visit the location
- 90% of these people act within 24 hours
- 70% of all mobile searches result in action within 1 hour (Source: Mobile Marketer)
A Mobile Optimized Website has the following attributes:
- User friendly
- Loads fast
- Easy to see
- Easy to read
- Easy to take action
- Easy to find your location
- Special offers and coupons
- Drives targeted traffic that wants to buy
- Online retailers – a mobile site can increase consumer engagement by 85%
- Website visitors are 51% more likely to do business with an online retailer with a mobile site
See some of the Mobile Optimized websites we have developed